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Plastas Branding

Project Type /

Branding, V.I design, Concept making, Graphic design

Date /

2023

Photographer /

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Plasma adds value to the world. The activities that Sunline's plasma business has been engaged in up to now are summed up in this word, and "Plastas" was chosen as the brand name by "adding(Tasu)" "plasma".
The logo is composed by repeating the shape of a soft circle as the rule of modeling.

プラズマで世の中に価値を足す。サンラインのプラズマ事業がこれまで行ってきた活動内容をこの言葉に集約し、「プラズマ」を「足す」で「Plastas」というブランドネームとしました。
造形のルールを柔らかい円と設定し、その造形を繰り返すことでロゴを構成しています。

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